SCOPE:

Influencer Support

PROJECT:

The FAB Share Credit Card is a new offering under MajidAl Futtaim’s vast retail portfolio that makes shopping within the conglomerate’s network limitlessly rewarding. The task at hand was to convey the big message and the finer details through key influencers

APPROACH:

We onboarded close to70influencers across categories to add value to the existing marketing campaign by featuring the card being used in fun and creative ways to iterate their campaign message to ‘Break Up With Your Old Card’.

RESULTS:

The response was overwhelming with content receiving positive feedback on social media and the brand campaign receiving increased awareness on Instagram-selling variants

REGION:

UAE

YEAR:

2022