SCOPE:

As part of the two-week-long, fashion, lifestyle, and all-things home activation in October 2022, the globally loved brand and the Jordanian-Lebanese fashion and beauty sensation and actress on the Jordanian hit show, AlRawabi School for girls, collaborated on an exclusive makeup masterclass. To generate increased brand awareness, incorporate a vibrant brand presence into the activation, and get regional celebrity names on board, Sephora Middle East and its celebrity brand ambassador, Andria Tayeh, were brought on as partners for the viral activation

YEAR:

2022