SCOPE:

In support of Majid Al Futtaim launching the FAB Share Credit Card, which offers an irresistible offer of unlimited value back, a 3-month campaign was set in motion to generate brand awareness and secure brand partnerships with the biggest stars in the influencer field. To encourage online and in-person reach, a humorous take on promotional content was strategized through curated scripts, storyboards, and professionally shot comedy skits with mega influencers in the UAE, like Rima Zahran, Moudz, Tala Samaan, among others

YEAR:

2022