In order to promote their Night Time tea which aids in sleep; the brand wanted to host an event for holistic/ wellness aligned influencers.
The brand is rooted in ayurveda and keeping this in mind the location of an organic, wellness café was selected. An ayurveda expert was brought on board with experience in Sleep and a self-massage therapy session was hosted before letting guests depart with goodie bags filled with Pukka tea and other elements that aid in getting a good night’s sleep.
The event marked the brand’s first engagement with influencers outside of principle. It received love on social media from influencers and their followers while the influencers who attended the event were keen to explore the brand and its ethos further.