Identify key influencers to interact with Bollywood stars and create social content promoting the new release.
A handful of South-East Asian entertainment and lifestyle influencers were selected to attend a celebrity meet and greet and engage in an aptly themed game of lazer tag and a deep dive experience. Some were handpicked to create content with the stars for social media.
The social footprint of the event grew beyond on-ground activations. In addition, the influencer coverage quota being exceeded, and the event and movie received a free shout-out on the prime-time breakfast show on 104.4FM in Dubai apart from the influencer coverage quota being exceeded.