SCOPE:

Influencer

PROJECT:

Align the Labello brand with a mega influencer to co-brand key variants for the core range in a LTO.

APPROACH:

A list of influencers was shortlisted keeping a broad lens of celebrity appeal and likeability in mind. Top-of-mind recall
was measured as a metric to align the names of influencers to the values of the brand while maintaining the core offering of the Labello product

RESULTS:

2 limited edition lip balms were released in the Strawberry and Cherry edition with Karen Wazen and her daughters Karlie and Kaya featuring on the special edition packaging. The offering is already impacting sales positively in the market where the LTO packaging is featured across the best-selling variants.

REGION:

UAE

YEAR:

2022