SCOPE:

Influencer Support

PROJECT:

Create awareness about the original Bum Bum Cream and Cheriosa Spray by Sol De Janeiro through a sampling activity and communicate the associated competition through influencers across Dubai Approach

APPROACH:

The brand is rooted in Brazilian culture from which the concept of bringing the Fiesta to influencers was derived. Apart from showcasing the truck to them, they were greeted with party music, some summer themed popsicles in brand colors, mini hand massages using the product and a generous spray down to experience the range before handing them the samples.

RESULTS:

The campaign acquired immense success and a reach of over 10 million. The team was able to make 6 media house stops, target 25 influencers, and also extend the campaign from a 3-day execution to a 5-day fiesta. This had a positive impact in the market where the LTO packaging is featured across the best selling variants.

REGION:

UAE

YEAR:

2022