LIVE, EVENTS, & EXPERIENTIAL
BABYSHOP ARABIA x TAKES YOU BACK TO SCHOOL
2023
As one of the most-loved baby, toddler, and teen destinations in the region, Babyshop Arabia approached us to take creative lead on their Back To School PR Kits that included a combination of their latest seasonal product line-up. Recognising that this kit had to appeal to a larger audience demographic of not just kids but young parents, particularly moms, we set out on a mission to transport every receiver back to school! So, what did the Creative Collective do?
OBJECTIVE
- Design & build a structure that would categorically accommodate all key BTS products offered by Babyshop
- Build a deeper connect through nostalgia & transport every receiver back to school
- Compel receivers to share their BTS moments with Babyshop & generate organic UGCs
OUR WINS
Nothing says back to school like having a locker delivered to you – which is what we did when we began creating this masterpiece for Babyshop’s campaign. A structure that was designed to be functional and nostalgic at the same time – we infused this kit with pure creativity, self-inspired experiences, and the little things that completed the sentiment of going back to school. From concept to execution, every aspect was mindfully developed in-house – the locker was home to a variety of seasonally relevant products from Babyshop’s latest range along with consisting personalized additions like a letter from the brand, customized stickers, stationery, eraser boards and much more.
Our biggest wins? This PR kit extended beyond showcasing a collection of seasonal merchandise – it fluidly transported every receiver back to school!
