Press Kits
VATIKA ARABIA X NATURAL’S RANGE LAUNCH
2022
As a prominent household name, Vatika Arabia was gearing up to launch a new product category – their Natural’s Range. This is when they sought our creativity to perfect their introduction for this exciting new range. The value proposition of this range circled around the science of how each product delivered enhanced nourishment, volume, and radiance through a conscious balance of natural ingredients. Infusing the offerings of this range and the brand’s philosophy, their brief was direct; they aimed to have visually appealing PR kits that featured the brand’s new range, designed to social-first, while educating each recipient on usage, effects, and the why. So, what did the Creative Collective propose?
OBJECTIVE
- Build an exterior that reflected the new range, its essence, & properties
- Incorporate playful design elements & creative messages within to promote product awareness
- Dazzle the recipient with the packaging to inspire conversations & a series of online unboxing
Results
The creative direction for Vatika Arabia’s Natural Range was inspired directly by the value proposition of the offering itself – we designed a PR kit that took every receiver on a hair-venture! From shaping the stunning glass mirror exteriors to the delicately laid out product pack spaces, from ingredients enlisting to usage directions, every last detail was mindfully crafted to ensure the PR kit functioned as a guided roadmap to the acquainting the receiver to the range.
Our biggest wins? An outpour of brand love on socials, waves of online conversations surrounding the Natural’s Range along with heightened product curiosity directly impacting sales!
