PRESS KITS
HARDEES UAE x 40TH ANNIVERSARY X #GOINGALLINSINCE1981
2022
In celebration of its 40th Birthday in the Middle East, Hardees UAE approached us to creatively support them with the curation, design, and promotions of their celebratory PR kit. The brief was to assemble trinkets and old-school memoirs from the 80’s that would evoke the nostalgia surrounding their 40-year journey and resonate deeply with their audience. The hero messaging of the press kit aimed to celebrate Hardees as a timeless icon in people’s lives and bring back the magic from the past. So, what did the Creative Collective propose?
OBJECTIVE
- Curate a collection of the most iconic 80’s retro memorabilia
- Design nostalgic, localized, & on-brand packing to encourage an online unboxing
- Solidify Hardee’s iconic presence in the Middle East by connecting it with fond, childhood memories
OUR WINS
We truly went all in for the #goingallinsince1981 campaign and proudly resulted to a PR kit that roared profound attention, across all ends. From packaging, messaging, and assembling the coolest collection from the 80’s – all of it together, spoke volumes of the spirit of our collective nostalgia from another time. This PR kit featured an electric collection including an old-school vintage camera, retro toys, and favourite candies, all from the 80’s era that ambitioned to transport each receiver back in time while connecting them to forty years of special Hardee’s moments!
