PRESS KITS
HUNA AT YAS MALL X SOFT OPENING OF LUXURY FOOD HALL
2023
Huna, a first-of-its-kind, luxury food hall approached us for its launch at Yas Mall. The ambition was to drive awareness, gain visibility, and significant media coverage. The brief was clear; craft an electrifying announcement, leverage the reach of traditional and new-age media channels, secure hero spots within top-tier publication platforms.
OBJECTIVE
- Partner with prominent creators that amplify the message across their online communities
- Establish a powerful on-ground presence through hand-picked, top tier press coverage
- Attract interest, attention, & conversations circling the launch
OUR WINS
Spearheading a strategic 1-month campaign by combining the power of traditional media channels and publications in addition to an aggressive influencer marketing activation – we achieved exceptional results for Huna! In addition to widespread top-tier press coverage, that reached a total audience of 1.8M+, we secured prominent features in leading publications, including the likes of Khaleej Times, What’s on, Hotel News ME, amongst many others valuing up to a total coverage worth of $63K+! Furthermore, we also ensured on-ground presence by the involved influencers to amplify awareness, attract attention, and establish Huna’s positioning as the new go-to dining experience in the UAE!
