Press Kits
LONDON DAIRY x LAUNCHES LOW CAL x LAUNCH KIT
2021
Famous as the ambassadors of indulgent experiences, when London Dairy engaged us for the launch of their brand-new Low-Calorie Range – we knew that this PR kit had to be nothing short of absolutely remarkable. The brief was to introduce a new range that was designed to be delightfully light yet, just as rich, and indulgent as the rest of their offerings. The brand’s goal was to curate a kit that was a sensory experience from the very first sight. So, what did the Creative Collective propose?
OBJECTIVE
- Design a multi-sensory experience to announce the launch of the new range
- Communicate that the Low-Cal Range was just as rich as their standard products
- Highlight the diverse selection of flavours offered
OUR WINS
The creative direction of London Dairy’s Low-Cal range began with a tempting and indulgent cake-exterior which immediately caught the attention of anyone looking for indulgent experiences, thereby sparking curiosity. Leveraging the playful essence of the brand, we included personalized messages in each PR kit that introduced this new range to the receiver while accounting for five product spaces for each flavour with an intention of the top being first in sight to highlight the calories in each pack!
Our biggest wins? This PR kit garnered a whole lot of attention on socials, augmented the launch of this range, and most importantly, had a direct impact on sales!
