PRESS KITS
MASABA X BRIDAL COLLECTION IN THE UAE X LAUNCH
2023
After the resounding success of their inaugural bridal collection launch in India, the esteemed House of Masaba sought to introduce this exquisite collection to the audiences in the UAE. The brief was simple: secure creator partnerships and substantial media exposure; traditional and new-age, to further affirm the collection’s esteemed standing through precision-targeted press release promotions and media announcements that aligned with Masaba’s ethos to foster cross-community visibility, fortify the brand’s standing, and fuel sales.
OBJECTIVE
- Partner with prominent creators that embody the brand’s essence & allure
- Amplify the brand’s stature & reputation through hand-picked, top tier press coverage
- Spark desire, dialogue, & authentic content circling the collection
OUR WINS
The Creative Collective at By Niggi secured an exclusive strategic partnership with the iconic Jannat Miranda, enabling a premier guestlist. We extended exclusive invitations for a private viewing of the collection to handpicked individuals that were identified as potential ambassadors, and connoisseurs of the brand. Amongst them were the likes of, the renowned global fashion icon, Masoom Minawala, loved UAE personalities, Priti Malik and Jeftin James, and other prominent figures including Shikha Agarwal, Sonal Vara, Gigi Gill, Sharis Shir, and Alizey Mirza. This carefully cultivated collaboration not only epitomized this partnership but also spotlighted Masaba’s presence in the desired light.
Furthermore, House of Masaba proudly garnered the attention from the likes of Harper’s Bazaar Arabia and L’Officiel. This sought-after coverage not only elevated the collection’s stature but also organically expanded its influence and impact. The best part? It rose sales too!
