PRESS KITS
GAZEBO X EMIRATI ILLUSTRATOR ALIA AL HAMMADI X AN ODE TO BIRYANI
2024
Recognised as one of UAE’s most iconic fine-dining spots, the legendary Gazebo Restaurant sought our expertise to create a social stir and garner attention during the Holy Month of Ramadan. Their brief was direct: drive an activation that blended heritage, local culture, and the sentiment of togetherness, as one, positioning the brand at the heart of it all.
OBJECTIVE
- Develop a powerful narrative that blended heritage with art & togetherness
- Secure significant coverage across traditional & new-age media channels to maximize visibility
Stimulate conversations & solidify their presence in the regional landscape
OUR WINS
Recognising that Gazebo sells over 1 million+ biryanis annually across the U.A.E., we decided to create a buzz by skewing the narrative on their most-loved item. From a creative standpoint, we onboarded a powerful collaboration with Emirati Illustrator, Alia Al Hammadi, aiming to highlight what this dish stood for – the celebration of togetherness and a tribute to the country’s cultural diversity.
Alia’s artwork beautiful captured the fusion of cultures that defines the essence of the UAE and was carved out on every single Biryani delivery. In addition to this, we also secured prominent features in leading publications, instantly arresting the attention of their target audience.
Our biggest wins? Gazebo witnessed a flood of orders and restaurant visits across the entire month! This win spoke volumes of strategic partnerships and cultural storytelling, placing the brand right in the heart of their target audience.
