PRESS KITS
THE COLLECTIVE KIT X LANDS IN THE UAE
2023
We were approached by the Collective Hair by Deena Alawaid to design, conceptualize and curate their launch press kits. Their goal was to develop a show-stopping experiential kit that reflects the elegance of the brand, while conveying their hero messaging which is, “Every day is a hair day to remember.” We knew that this kit had to be one that truly impressed as those receiving it would be experiencing the brand for the very first time. So, what did the Creative Collective propose?
OBJECTIVE
- Create a love-at-first-sight visual experience that would dazzle the recipient
- Ensure that the brand’s products, message, & philosophy received equal spotlight
- Fuel brand awareness through an ultra-glam kit that encourages an online unboxing
OUR WINS
With clear-cut objectives laid out, we set out on a mission to wow receivers, and envisioned a launch kit that extended into an experience. The kit was designed embodying the idea of promising a fabulous hair day no matter where you are. This is exactly what inspired the idea of a portable, moving trolley that effectively communicated the brand’s message while echoing its luxurious aura. Next, once the kit was opened, the receiver encountered a personalized message from the brand alongside a selection of their hero products plus, other hair care articles that embodied the Hair Collective’s philosophy. Our biggest wins were that every single detail circling the launch was consciously considered and the brand achieved an electrifying first impression!
