We began by first identifying, mapping, and then outlining the entire user journey – from the entrance until the end. The chosen location was the heart and hub of emerging pop culture, Al Serkal Avenue, Dubai – ensuring each segment would be aesthetically Instagrammable. Our Creative Collective mindfully considered every touchpoint, from the glimmering entrance tunnel to the GlutaGlow Lab, the branded photo experiences to a tailored F&B menu that was inspired by the brand’s message of glowing, to product trial stations that encouraged sampling and much more – we left no detail untapped.

Our biggest wins? We raised awareness, took over socials by storm, and received a whole lot of love for the brand. This experience gathered some of the region’s biggest names, and influential beauty icons, along with an army of micro creators that experienced the brand, learned about the product, and left with a positive brand experience.

Some of the biggest contributors to this launch were the likes of Maya Ahmad, Shahd Nasser, Rima Zahran, Geena George, and Coral Stevens, along with over 100+ influencers that came together at this event and amplified the brand’s message of ‘Flaunting your glow” across their total reach of 16 million!