DESIGN & CONTENT
CENTREPOINT UAE X IT’S SHOWTIME X CHARACTER LAUNCH
2023
We were approached by Centrepoint for the launch of their seasonal, “It’s Showtime!” Character Collection with the objective of creating 30 exclusive static and video assets showcasing the collection across their online and offline touch points within the GCC. The core focus of this was to partner with creators to extend their reach by leveraging the popularity of renowned faces, while developing region-focused, seasonal content, to engage audiences and establish Centrepoint as the ultimate pacesetter!
OBJECTIVE
- Creatively lead, conceptualize & produce 30 localized & distinctive content pieces within the set timeframe of 2 weeks
- Establish Centrepoint as a trailblazer in the retail industry through visually stunning content and engaging storytelling
- Craft strategic creator partnerships to expand their reach, regionally.
OUR WINS
The “It’s Showtime!” Character Campaign dazzled Centrepoint’s online and offline touchpoints while also dominating the seasonal landscape within the GCC region. The Creative Collective at By Niggi curated a 30-part series of striking content pieces that were localised and included influencer partnerships that resonated with the audiences across.
So, where were these assets used? Everywhere, from e-comm to outdoor, retail in-store, digital ads, and socials. Aside from creating beautiful visuals, we supported Centrepoint with campaign comms via social captions, visual copies, and scripts, and plenty more. This campaign was beyond creating content – it showcased our team’s capabilities from talent recruiting, styling, set design and art direction while solidifying Centrepoint’s position as a pacemaker. Our biggest win was the Creative Collective’s determination, creative ownership and accountability, and an unwavering commitment to create high-quality on-brand content that were versatile for their online and offline consumer touchpoints.
