LIVE, EVENTS, & EXPERIENTIAL
DOVE KSA X MABROUK KBIRTI x CONGRATULATIONS YOU’RE A WOMAN
2023
Dove got in touch with us to augment the message, reach, and recruit relevant creators for their beautiful awareness campaign, Mabrouk Kbirti, translating to – Congratulations you’re a woman! The brief was to organize an engaging influencer-led event that rounded up some of the most-known faces within the region and join into a highly sensitive conversation that Dove was trying to relay to women across all facets of life.
OBJECTIVE
- Gather women across all ages, that had high relatability to their campaign & lead a panel discussion to raise awareness, offline
- Create a series of conversations with organic content to amplify the message, online
- Heighten the reach of the message & encourage a buzz around this conversation within diverse communities
OUR WINS
Our creative execution was two-part; first to assemble an event that aligned with the message of Dove’s ‘Mabrouk Kbirti’ campaign in Jeddah, Saudi Arabia. In addition to a beautiful on-brand panel discussion set up, we also introduced engaging elements like Erase The Harsh Words Wall and a branded photobooth with the campaign message in calligraffiti. The next part was to identify and invite women that had high relatability to the campaign’s messaging.
So, what did we achieve? Graced with the attendance of 47 renowned creators that passionately supported the campaign’s message and aim, the event was truly a celebration of being a woman. Their overwhelmingly positive responses and participation with the panellists pushed the event’s success to new heights and within 24 hours, its impact was obvious – in-feed, on-brand, campaign-related content pieces that won an incredible reach of 998K+ leading to Dove’s message shining loud and proud in the hearts of its intended audience!
