Recognising that Gazebo sells over 1 million+ biryanis annually across the U.A.E., we decided to create a buzz by skewing the narrative on their most-loved item. From a creative standpoint, we onboarded a powerful collaboration with Emirati Illustrator, Alia Al Hammadi, aiming to highlight what this dish stood for – the celebration of togetherness and a tribute to the country’s cultural diversity.

Alia’s artwork beautiful captured the fusion of cultures that defines the essence of the UAE and was carved out on every single Biryani delivery. Furthermore, we spotlighted this along with curating an electrifying CGX asset for their social channels, instantly arresting the attention of their target audience.

Our biggest wins? Gazebo witnessed a significant surge in online engagements, accompanied by a flood of orders and restaurant visits across the entire month! This win spoke volumes of strategic storytelling and cultural narratives, demonstrating the power of creating impactful content pieces.