Influencer Marketing
MASABA X BRIDAL COLLECTION IN THE UAE X LAUNCH
2023
After the resounding success of their inaugural bridal collection launch in India, the esteemed House of Masaba sought to introduce this exquisite collection to the audiences in the UAE. Entrusting us with the mission, they envisioned a bespoke private viewing event that seamlessly echoed the brand’s new vertical while preserving its familiar captivating allure. Beyond the event, their aspiration extended to securing substantial media exposure, traditional and new-age, to further affirm the collection’s esteemed standing through precision-targeted press release promotions and media announcements.
OBJECTIVE
- Conceptualize & assemble an opulent retail experience that reflects the brand’s essence & allure
- Amplify the brand’s stature & reputation through hand-picked, top tier press coverage
- Curate a premier guestlist & ignite an instant desire to fuel sales
OUR WINS
The Creative Collective at By Niggi insightfully outlined an exclusive private viewing experience that was designed to impress. From securing a strategic partnership with the iconic Jannat Miranda, to curating a premier guestlist, venue recces & selection, to décor arrangement and space styling – every last detail was mindfully executed.
House of Masaba proudly welcomed a select few for an elite retail experience that garnered the attention from the likes of Harper’s Bazaar Arabia and L’Officiel. This sought-after coverage not only elevated the collection’s stature but also organically expanded its influence and impact. The best part? It rose sales too!
