Influencer Marketing
MASABA X LANDS BRIDAL COLLECTION IN UAE X LAUNCH
2023
After dominating the social landscape in the Indian subcontinent with the launch of their very first bridal collection, the iconic House of Masaba approached us to introduce this electric collection to audiences in the UAE. The brief was simple: secure creator partnerships that aligned with Masaba’s ethos to foster cross-community visibility, fortify the brand’s standing, and fuel sales.
OBJECTIVE
- Partner with prominent creators to elevate the brand’s presence
- Maintain an aura of exclusivity with influencers whose followers mirror the bridal collection’s target demographic
- Spark desire, dialogue, & authentic content circling the collection
OUR WINS
The grand retail experience of the Masaba bridal collection was an articulately crafted affair, exuding exclusivity, and allure. In collaboration with the electric Jannat Miranda, we extended exclusive invitations to a select get-together of individuals within her circle, each handpicked as potential ambassadors, and connoisseurs of the brand. Amongst them were the likes of, the renowned global fashion icon, Masoom Minawala, loved UAE personalities, Priti Malik and Jeftin James, and other prominent figures including Shikha Agarwal, Sonal Vara, Gigi Gill, Sharis Shir, and Alizey Mirza. This carefully cultivated collaboration not only epitomized this partnership but also spotlighted Masaba’s presence in the desired light.
