DIGITAL MARKETING
MEET LIV UAE X FALL IN LOVE WITH IT
2023
LIV Bank approached us with the core objective of raising awareness of their card along with its blanket of banking benefits through creator partnerships and influencer marketing. The campaign aimed to spotlight Liv’s unique benefits while positioning it as the ultimate modern banking experience, drive heightened social engagement, and expand their reach by cross-pollinating across communities.
OBJECTIVE
- Increase awareness of Liv Bank’s Card across a younger demographic through creator partnerships
- Highlight its unique benefits and features through relatable content
- Expand Liv Bank’s reach and influence across the modern banking landscape through strategic storytelling
OUR WINS
We began decoding this campaign by infusing a strategic blend of storytelling finesse and creator collaborations. First, we identified and hand-picked five influencers, while methodically constructing an engaging narrative around the card by emphasizing its unique benefits. Over the course of two months, this campaign achieved incredible results, with a total reach of 535K+ and a staggering 812K+ views. Our biggest win was that this partnership deeply augmented Liv’s visibility while successfully decoding modern banking for the everyday consumer.
