Influencer Marketing
PHILIPS MIDDLE EAST X DIWALI WITH LUMEA HOME SALON
2023
Philips, a celebrated household name with an ever-growing product portfolio, entrusted us with a pivotal operation: to bring their latest gem and strategic focus, the Philips Autocurler, into the spotlight within the South Asian community through impactful creator partnerships that ultimately drove sales.
OBJECTIVE
- Drive awareness about the Philips Autocurler, showcasing its innovative features.
- Establish its prominence by spotlighting its benefits.
- Craft strategic influencer alliances to acquire a larger volume of South Asian clientele.
OUR WINS
Our approach was two-fold: a blend of authentic creator collaborations fused with a targeted paid approach to maximize exposure for the iconic Philips Autocurler. We hand-picked a diverse pool of 5 paid partnerships and 85 organic creator collaborations for this campaign, began with gifting and product seeding across xxx weeks/months. Each creator exercised their unique influence to captivate a large share of the desired audience set and released 90+ content pieces with a creator-specific discount code for measurable conversions. The results? Nothing short of impressive with the total reach being 550K+ and 12K+ engagements!
