Influencer Marketing
SEPHORA ME X #SEPHORASOCIALFAVS
2023
Sephora Middle East had just launched their hottest viral products in one box and their key objective was to build up excitement across their UAE community through authentic creator collaborations.
OBJECTIVE
- Strategize and design a creative route to educate, entertain, and engage the target audience.
- Invite everyone – budding creators and mega influencers alike, to get creative and join the fun.
- Spark conversations, curiosity, and creativity through organic community engagement.Â
OUR WINS
We received a flood of 100+ jaw-dropping content pieces roll in with the #SephoraSocialFaves box across 2 weeks, that was won by a budding influencer, @geenageorge. Not only did she snag an exclusive spot at Sephora’s epic PR event along with a bonus goody bag too, but her reach count rose along with her receiving countless new paid collaboration opportunities too! This campaign was a testament to genuine creator partnerships and drove both, the brand, and the creator, in the right light! Not only did Sephora win a whole lot of attention, community love, and a collection of UGCs, but they also empowered the winner, @geenageorge by unlocking a world of brand-new opportunities for her!
