LIVE, EVENTS, & EXPERIENTIAL
Sephora Middle East X Sol De Janeiro Truck
2023
Sephora ME got us on board to fuel awareness, garner attention, and spark excitement for one of their most-awaited line-ups – Sol De Janeiro Brazilian Bum Bum Cream and the Cheirosa ‘71 Mist. Their goal was to curate a summer fiesta experience with the shout reflecting the spirit of Brazil, by curating a tantalizing experience across the city with some of the most-loved social media faces in the region.
OBJECTIVE
- Amplify visibility & shift the narrative of product practices & usage
- Build an omni-channel strategy that would drive awareness & generate organic UGCs
- Organize an immersive, on-brand experience for mega influencers & media houses
OUR WINS
We kicked off this activation with a vibrant fiesta truck that paraded across the city, spreading Sol De Janeiro’s vibes while sharing samples across communities. In addition to this, we’d secured radio spots to amplify the “spot the truck” campaign! At the heart of it all? A five-day festival, pampering 25+ mega influencers including Kris Fade, Salama, Hadeel, Haifa and more, along with media mavens such as Vogue Arabia, ITP Media Group, Virgin Radio Dubai and more, offering each a taste of Brazilian summer.
From carnival beats to fruity delights, each stop transformed into a mini fiesta, leaving guests fascinated and eager to share their very own Sol De Janeiro experience. With a storm of creator reviews and the electrifying “spot the truck” contest, this campaign’s results sizzled with the brand experiencing a historic jump in demand for the product equalling to monstruous sales, a staggering 10M reach on Instagram, 31% jump in organic search volumes in the UAE and KSA! Our biggest win was that this was rated as one of the best-performing campaigns ever run by Sephora Middle East at just 40% of the projected budget!
