DESIGN & CONTENT
SHARE X FAB CREDIT CARD X MAJID AL FUTTAIM
2022
First Abu Dhabi Bank (FAB) was set to launch their newest offering, the Share Credit Card by Majid Al Futtaim, that promised an alluring promise of unlimited value back. They onboarded us with a straightforward goal at the forefront: to initiate a power-packed 3-month campaign that secured strategic partnerships with UAE’s leading influencers to drive engagement, raise brand visibility, and spotlight the card’s attractive value-back proposition.
OBJECTIVE
- Increase awareness of the FAB Share Credit Card across target audiences via strategic content creation & partnerships
- Highlight the card’s unique benefits & position it as an attractive choice for consumers seeking financial rewards
- Drive conversions by encouraging audiences to apply for the FAB Share Credit Card
OUR WINS
The launch campaign of FAB Share Credit Card was a roaring success that infused clever storytelling, high-quality content creation, collaborations with mega influencers, and a comedic flair to drive brand awareness and engagement.
So, what did we achieve? Setting this 3-month campaign in motion, we secured solid partnerships with mega influencers including the likes of Rima Zahran, Moudz, and Tala Samaan, plus, outlined scripts and storyboards that were social-first yet on-brand, ensuring each asset hit the mark. Each of these visions were bought alive through our in-house crew that produced content that genuinely resonated with audiences. This electric campaign generated XX million impressions, capturing the attention of UAE’s expat communities. Our biggest win? A campaign that not only launched a product category but also solidified FAB’s position in the banking and finance landscape!
