digital marketing
SWISS IMAGE X FROM THE ALPS TO UAE
2023
Swiss Image, an emerging independent vertical under the prestigious umbrella of Medena AG, with a rich legacy of 50+ years in developing Swiss cosmetic and cosmeceutical products, approached us to introduce the brand to the UAE audiences. While their product portfolio consisted of the perfect mix of high-quality formulations and aesthetically pleasing packaging, they required a solid digital GTM strategy that got more users to try their products, solidify the brand’s position, and increased awareness.
OBJECTIVE
- Create a digital blueprint that involved precise partnerships, product seeding, & a long-term content plan
- Educate the target audience of the brand’s main value proposition, which was high-quality, 100% Swiss-made skin care range
- Optimize the brand’s presence through tactical digital strategies in addition to ensuring positive online & offline brand experiences
OUR WINS
A partnership that began in early April 2023 and achieved steady, consistent, and effective results within a quarter. We began by identifying clear-cut branding and positioning efforts, balancing product-centric content along with edutainment pieces that were social-first yet on-brand. Furthermore, we secured clever brand partnerships along with tactical product seeding and designed exclusive events targeting potential buyers of the brand and industry experts.
This led to an extraordinary introduction of Swiss Image to the UAE market.
Our biggest wins? Establishing and solidifying Swiss Image as a pioneering skincare brand that was chosen and loved by all! Plus, our tailored social strategies organically grew their digital reach across a community of 6.9K followers, nurturing interactive engagement, heightened visibility, and positive brand experiences, online and offline!
