DESIGN & CONTENT

VESIMI X VVANI VATS

2023

Home to the finest Indian couture pieces in the UAE, Vesimi, approached us for the reveal of the mesmerizing ‘Vvani Vats’ exclusive collection. Their goal was to offer audiences a peak into the magnificence of this collection – but on relatable, regional faces, as compared to showcasing the grandeur and craftsmanship on models.

OBJECTIVE

  • Pique curiosity and heighten visibility of the exclusive ‘Vvani Vats’ collection through beautiful content pieces
  • Promote the collection through strong creator partnerships across a variety of communities
  • Stimulate desire & excitement around the launch of this collection

OUR WINS

Unveiling the exclusive ‘Vvani Vats’ collection across digital touchpoints was one that was conceptualized, curated, and produced with utmost care and finesse. From handpicking creators to orchestrating every detail, we curated a series of visual hypnotic episodes. Our focus was purely on strategic content creation that involved a strong and consistent creative direction, set and talent styling, along with powerful creator collaborations to guarantee maximum reach and visibility for this exquisite collection. Our proudest wins for this campaign were the detailed content production strategies along with accurate talent recruiting that guaranteed tailored opulence across every asset created!

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